Understand
Listen first: understand the business, its ambitions, pressures and immediate priorities.
A new kind of advisory firm for businesses building for the long term.
Rooted in a trusted chartered accountancy practice, built for what businesses need next.
Built on sixty years of trust
SOAR’s story began long before the name existed.
On 1 January 1966, Peter Butters founded Butters & Company at 129 High Street in Teddington. Rarely seen at business events, he became affectionately known locally as “The Phantom”, yet behind the scenes he built something enduring: a practice known for trusted advice and exceptional personal service.
Six decades later, Peter is still involved in the day-to-day life of the practice, and the practice passed through the family before his grandson Ben, a third-generation Chartered Accountant, took on its next chapter.
SOAR carries forward the trusted financial foundations of a traditional accountancy practice while bringing accountancy, business strategy and sustainability together: helping businesses understand where they stand today, make better decisions, respond to change and build lasting resilience.
Still proudly rooted in Teddington and committed to the community around it, SOAR is an evolution of a family tradition, not a departure from it.
The philosophy behind the name.
- Sustainability
- Business resilience in action - creating value today without narrowing tomorrow’s choices.
- Opportunity
- Seeing possibility in the numbers, the market and the changes ahead.
- Action
- Turning insight into decisions, priorities and practical progress.
- Resilience
- Building the capacity to adapt, perform and keep moving forward.
Better decisions build more resilient businesses.
See clearly. Think ahead. Act with confidence.
Accountancy
Clarity in your numbers
Business Strategy
Direction for your business
Sustainability Advisory
Readiness for what’s ahead
Ben Horn
ACA FRGS, Founder & CEO
Who you’d actually be talking to.
Ben is a third-generation Chartered Accountant and sustainability adviser whose work brings together financial understanding, commercial strategy and long-term resilience.
- Fellow
- Royal Geographical Society
- Co-Chair
- ICAEW UK Regions: ESG insight group
- Contributor
- Croner-i
Ben founded SOAR to give businesses a more joined-up kind of advice; combining the rigour of accountancy with strategic thinking and a practical, holistic approach to sustainability. His focus is not simply on reporting or meeting expectations, but on helping organisations understand risk, recognise opportunity and build stronger businesses for the future.
Approachable, commercially minded and firmly rooted in the family tradition of trusted personal advice, Ben believes that better decisions build more resilient businesses.
Book a callHow the work actually goes.
See the whole picture
Connect the numbers, commercial direction and wider risks and opportunities.
Set priorities
Focus on the actions that will make the most meaningful difference.
Make progress
Provide the right mix of specialist input and ongoing support to put the plan into action.